Typography is one of the important factors in managing content on social media, including the selection of writing fonts. So, how to pick fonts for social media content? You must choose fonts that are attractive enough for readers, and relevant. To understand more, you can refer to this article.
To emphasize brand identity, you must choose the right font. A strong piece of content on social media is engaging enough. While it should be engaging for the audience to read, the font should be easy to read and relevant to the brand.
Therefore, font selection must be selective by considering various factors. Depending on the font you choose, you can provide a strong visual effect for branding. Some fonts are easier for users to remember so they feel closer to the brand.
The use of fonts must also be consistent if the right one has been chosen. Consistency in font usage can increase the credibility of a brand. If the chosen font is not appropriate or not used consistently, it can reduce promotional performance. Font selection without much consideration can reduce the aesthetics of the content.
How to pick fonts for social media content? Choosing fonts that are so pretty or cool isn’t everything. If the majestic font is not relevant to your brand, customers may become disinterested. Brands can use more than one font but it must be used in the right place.
Before you choose a font, understand what the basic fonts are and the specific functions of each. Some fonts are more versatile and some are for specific uses so they can’t always be used.
Even if you’re creating content for social media, choose fonts with a lot of consideration. Content on social media doesn’t have as much text as it does on a website. However, these fonts can have a big impact on the reader’s experience.
As a copywriter, I choose fonts that are most relevant to the brand or product I’m marketing. I also consider how the reader will perceive the font, whether it’s attractive or distracting. To understand more clearly how to pick fonts for social media content, check out the points below:
You must understand the basics of typography, especially font characteristics. Learn how fonts can be different from each other. Also, understand how the vibes or feel emitted from the font to the reader.
Fonts that are flexible to use would be better for you to choose. Why? You don’t have to change many fonts for different post types or placements. Consistency is very important in strengthening branding including when choosing fonts.
Using too many fonts is not a wise choice. Choose only one font or at most three fonts. If you use 2 or 3 fonts, understand the strength and relevance of each font.
In one post, you should not use multiple fonts. Also, avoid fonts that are similar or have no significant differences. You can choose two fonts but they must have different advantages.
Using two fonts together can affect readability and audience comfort.
Browse aesthetic hashtags to find cool font inspiration. You can also follow certain creators to get the right font inspiration.
Fonts for educational and artsy brands can be different. There are times when you choose authoritative Serif fonts to support educational content. But fun content doesn’t fit with such fonts. The point is to learn more about your brand identity before choosing the right font.
Audiences don’t want to put a lot of effort into just reading captions on social media content. You should choose a font that is not too complex and easy to read on each letter. The easier the font is to read, the more effectively the caption message is conveyed to the audience.
Those are some of the best tips about how to pick fonts for social media content. After you use fonts in your social media posts, you can get feedback from your audience. Honest answers will help you to make the best decision in managing fonts.
To enhance your content on social media, you can consider some non-standard fonts. Using standard or popular fonts is safer, but there are times when you need to get creative with new fonts. Here are some font recommendations that you can consider:
Rush Highty: This display font is ideal for striking main text or key highlights.
Agezka: Choose Agezka as a modern, clean, and professional font especially if you want to post informative or descriptive content.
Always Grateful: With handwriting characteristics, this font can enhance the personal side.
Ranzene: Another font option with handwritten characters, give your social media a personal touch with this font.
Lamoonze: Want to give your content a formal touch? You can choose this easy-to-read and elegant font.
How to pick fonts for social media content? You can get a variety of professional fonts at Rvandtype. Visit the site to explore the best collection of fonts to suit your content or brand vision.
FAQ
What is the best font for social media content?
You need to choose a clear and simple font that your audience can comfortably read on their mobile devices. Fonts like Arial, Verdana, and Open Sans can be considered as they are easy to read and professional.
How to choose the right font?
Choose a unique font that suits the purpose of the content and the target audience. Make sure the font is easy to read and don’t use more than two types of fonts.
What is the most commonly used font?
Some fonts are more often the standard for writing. Times New Roman is one of the most popular fonts.
What is the recommended font size for social media content?
How to pick fonts for social media content? Choose fonts with a size of 12pt, a little bigger than that is okay depending on the type of content. Make sure the font has adequate contrast against the background and is easy to read.
