Choosing the right font for coffee shop branding can take your coffee shop to the next level. Do fonts play such a big role in coffee shop branding, and how can you determine the best one? The following article will explain.
One of the important keys in branding is the logo, not only the visual side that you focus on but also the font. Make sure it’s a font that unique and relevant to your brand. As a logo designer, choosing fonts for branding on some of my projects took quite a lot of consideration.
You should at least focus your font selection on the following:
Being unique is common in branding, including font uniqueness. There are already many fonts that we find every day, and how to make them unique? You can try combining two fonts.
If you use just one font for taglines, coffee shop names, and other writings, it will be boring. But if you use more than one font, it will be more interesting. Avoid using more than 2 fonts because it can make your brand less consistent.
Getting creative with contrast is recommended in choosing both fonts. Choose fonts that differ in both size and style. Contrast in different fonts can create harmonization but you should still choose fonts that are easy for the audience to read.
For example, script and sans-serif fonts are distinctly different. But when combined, they can provide a good branding message.
You don’t need to be so unique that you step outside the professional boundaries. A professional font is easy to read, so it’s clear what the writer means. So, keep your branding simple with the right fonts and focus on the elegant side, too.
Elegant fonts tend to be seen as professional by the audience. You might think that bold fonts are the right font for coffee shop branding. Be that as it may, complex or bold fonts are not recommended for cafe branding.
Focus on readability instead of being the most unique. Fonts are not only used for logos but also for other occasions. When you design a poster, you’ll be using fonts just as much as designing product packaging.
To strengthen your branding, don’t just use popular fonts. Even if a font is common, you can make it more unique with modifications. Adding certain decorations can make an ordinary font special.
Many coffee shops use curves in their fonts. Especially for coffee shop logos, you need to give it a unique decoration but keep it simple. Modifications to the font should also be relevant, matching your brand’s personality.
When choosing font for coffee shop branding, you should look at whether the difference in font size interferes with the reader’s experience or not. The font in the tagline should be smaller than your brand name. You have to find a text size in each font that is easy to read and harmonious.
Using different fonts is fine but don’t make them similar in size. The same size in font A and font B may look different.
Before continuing with other branding strategies, try to determine the most relevant font for coffee shop branding. Understand the direction of your business around a coffee shop, whether you want to make it unique, modern, or classic. Then, is font selection so important in cafe branding?
Not just logos, fonts can also reflect a coffee shop’s brand identity. If you want to add a luxurious feel to your brand, you can choose an elegant font without many decorations. Fonts that are unique or not widely used by other brands can be considered to break into the market.
From the font, the audience will get an initial view of your coffee shop. If the font you choose is difficult to read even though it is unique, customers may not view your brand in a fully positive light. Memorable and simple fonts can make the audience comfortable so that they can feel closer.
To get font recommendations for coffee shops, you can get the best fonts through rvandtype.com. Get fonts with unique designs in a diverse range to match your coffee shop style.
FAQs
What is the font used by Starbucks?
Starbucks uses Freight Sans Black as the font for its logo. The impression of this font is approachable and relaxed.
How to choose a font for branding?
First, delve into the brand identity, whether it’s quirky, educational, elegant, modern, or even weird. Some fonts are more suited for a formal feel so they are not ideal for an innovative or quirky vision.
What fonts go well with coffee?
Some fonts are ideal for coffee projects. Georgia, League Gothic, Apercu, Raleway, and Clarendon are fonts that go well with coffee.
What font to choose for coffee shop branding?
You can choose font for coffee shop branding, including Rosie Sans, which is simple and clean but still bold for strong branding. Other font options are the more luxurious Carose Sans and Quesha, which are unique but memorable, too.
